VW's Crash Campaign

"We're trying to show that these are types of crashes that happen frequently,"she says. "We're showing the damage they can do to your car. The fact that you can walk away from it is very interesting."

I initially thought VW's latest commericals depicting sudden collisions where a very bad idea. Now I think I was reacting to the viscerally unpleasant experience of being surprised in this way. But the shock of it has stayed with me, and I was drawn to this post article ... VW clearly is accomplishing its goal.